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[[File:Masami eiri after his beauty sleep and meds.jpg|300px|thumb|Who is this beautiful Kami-sama?]]

[[File:Masami eiri after his beauty sleep and meds.jpg|300px|thumb|Who is this beautiful Kami-sama?]]

'''Masami Eiri''' (英利 政美, ''Eiri Masami''), is the key designer of [[Protocol 7]]. While working for [[Tachibana Laboratories]], he illicitly included code enabling him to control the whole protocol at will and "embedded" his own consciousness in said protocol. Consequently, he was fired by Tachibana Labs, and was soon found dead on a railway, having seemingly committed [[Suicide in Serial Experiments Lain|suicide]]. It is his belief that the only way for humans to evolve further is to absolve themselves from their physical limitations and live as digital entities.

'''Masami Eiri''' (英利 政美, ''Eiri Masami''), is the key designer of [[Protocol 7]]. While working for [[Tachibana Laboratories]], he illicitly included code enabling him to control the whole protocol at will and "embedded" his own consciousness in said protocol. Consequently, he was fired by Tachibana Labs, and was soon found dead on a railway, having seemingly committed [[Suicide in Serial Experiments Lain|suicide]]. It is his belief that the only way for humans to evolve further is to absolve themselves from their physical limitations and live as digital entities.