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{{CharacterInfo
{{CharacterInfo
|image = File:Boss.jpeg
|image = File:Masami eiri 2.jpeg
|gender = Male
|gender = Male
|age = Unknown
|age = 30
|family = Unknown
|family = Unknown
|affiliation = [[Tachibana Labs]]
|affiliation = [[Tachibana Labs]]
|navi = [[The boss's NAVI]]
|debut = [[Layer 10]]
|debut = [[Layer 07]]
|navi = n/a
|featuredin = [[Anime]]
|featuredin = [[Anime]], [[manga]] <!-- (unsure about the game) -->
|location = [[Tachibana Labs]]
|location = [[Wired]]
|voiceactors = [[wikipedia:Shō Hayami|Shō Hayami]] (Japanese),
[[wikipedia:Kirk Thornton|Sparky Thornton]] (English)
}}
}}
[[File:Masami eiri after his beauty sleep and meds.jpg|300px|thumb|Who is this beautiful [[God|Kami-sama?]]]]
[[File:Masami eiri pwnzered forever.jpeg|300px|thumb|Who is this beautiful... [[God|Kami-sama?]]]]
'''Masami Eiri''' (英利 政美, ''Eiri Masami''), is the key designer of [[Protocol 7]]. While working for [[Tachibana Laboratories]], he illicitly included code enabling him to control the whole protocol at will and "embedded" his own consciousness in said protocol. Consequently, he was fired by Tachibana Labs, and was soon found dead on a railway, having seemingly committed [[Suicide in Serial Experiments Lain|suicide]]. It is his belief that the only way for humans to evolve further is to absolve themselves from their physical limitations and live as digital entities.
In [[Layer 12]] he betrays his enforcers and reveals that he has sided with [[Eiri Masami]], causing the deaths of both Men in Black.
In [[Layer 12]], Eiri becomes infuriated by Lain's resistance and attempts to manifest himself physically, becoming an abominable floating creature sprouting a prehensile tongue and bizarre fleshy growths all about his misshapen body. Fortunately, before Eiri is able to harm Lain or Alice, Lain smashes him into a bloody pulp by telekinetically throwing all of her hardware and equipment at him.
After Lain resets both The Wired and reality (it's unclear if they are in fact the same), he is seen grumbling on his way to work for Tachibana, idly threatening to quit.
{{AnimeCharacters}}
{{AnimeCharacters}}
[[Category:Characters]]
[[Category:Characters]]
