The website gained interest from the internet community after being featured in numerous YouTube videos. Several theories were born from it as some said it was a hoax, others a death cult or even a marketing stunt for the release of a new game/TV series. Most information on the website was purposely cryptic with links leading to images of static and black and white pixels, leading even more theories about encrypted messages hidden on the website.
In 2018 the website came under fire due to the suicide of a seventeen year old boy directly influenced by the TSUKI Project.
In 2018 the website came under fire due to the suicide of a seventeen year old boy directly influenced by the TSUKI Project.